Marketing is an exciting business — you always have something new to look forward to. But this industry definitely brings its challenges, especially when you work on a small team. […]
Creating content without clear workflows is asking for inefficiency and headaches. It leads to rework and makes collaboration a headache due to unclear expectations. And when it comes to content marketing, […]
Like any successful project, creating compelling content that engages your reader and delights your customers requires a well-thought-out, organized, and structured workflow. A robust, well-thought-out content management workflow helps to […]
You’re hopping from task to task, trying to get everything boxed off before the deadline for your marketing project ends. Endless meetings, constant back-and-forth for updates, and scrappy to-do lists […]
The best marketing teams succeed with a strong workflow management process. As a preset order of operations for getting stuff done, they’re essential for getting work right the first time, […]
When you think of creative work, do you think of a team of creatives buzzing with ideas and executing them in silo? That’s the reality for most creative teams. But […]
Have you ever searched endlessly for that one elusive marketing asset? Maybe it’s a new version of a logo your coworker needs to add to your redesigned website, or a […]
“It’s time to scale.” Those are the words every marketing manager is excited to say. The words that mean they’ve validated their content strategy and are ready to grow its […]
Have you ever fallen down the “How It’s Made” rabbit hole on YouTube? I have, several times. It might seem weird to spend 30 minutes enthralled by how objects like […]
Marketing compliance: For many creative teams, “compliance” is either just one more roadblock in the constant battle to get marketing campaigns launched on time or an attempt to wrangle in […]
Does your marketing team struggle to find brand assets it needs for projects? Do you often have co-workers from outside your department asking where they can find images, logos, and […]
How many times has a coworker sent you a document with an incomprehensible file name? Ever lose track of a client deliverable because you couldn’t tell which version was the […]
If you’ve made it to this post, you’re likely already aware you have a digital asset management problem. Maybe you just spent 25 minutes looking for a high-res logo to […]
Marketing creatives often avoid process and workflow planning at all costs. For them, those things aren’t what make their work interesting. They might even think they inhibit creativity or belong only […]
Here are three facts I know to be 100% certain: Marketers who document their plan are 538% more successful than those who don’t. Marketers who document their processes are 466% more […]
Ever had one of those weeks when it feels like you’ll never be able to read all of your emails or get the projects on your to-do list finished? I […]
One of the more popular posts on this blog described how to save time writing blog posts. Perhaps I ought to have taken that to heart. Over the three days […]
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